Inform investment committee decisions, maximize value creation plans and underwrite better deals
Discover the marketing potential of target acquisitions in seconds
Avoid investing in companies that lack the potential to scale marketing-sourced revenue
Get a competitive edge with access to data and insights not publicly available
Optimize your value creation strategy and marketing plan with a data-driven marketing report
Inquisio is a product of How To SaaS, a management consulting firm that partners with leading private equity firms and their portfolio companies to drive enterprise value through scalable, data-driven marketing.
The current investment landscape emphasizes sustainable, profitable growth.
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This shift is part of a broader trend.
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Make Confident Investment Decisions with Reliable Marketing Data
Assess target investments without internal access
Get benchmarking data to evaluate company metrics and optimization opportunities without the need to access company systems or the expense of a full-scale due diligence and consulting engagement pre-LOI.
Get instant visibility into portcos with 200M+ data points
Tap into our exclusive and extensive database of benchmarks across all categories and verticals of B2B, tech and software companies. Our proprietary data, algorithm and methodology ensure each output is unique.
Drive value creation plans with data-driven marketing
Use marketing data reports that give you the insights you need to plan a marketing strategy focused on driving enterprise value and scaling the business.
Get marketing reports designed by industry leaders
Leverage the expertise of industry pioneers who built the category of Marketing Due Diligence on the foundation of diligence engagements with leading PE investors.
Assess the Marketing Potential of Target Investments and Existing Portcos
Ensure you’re investing in companies most likely to hit revenue and growth targets by understanding and adjusting these four key components in the marketing due diligence process, and using this data at each stage of your investment process.
Pre-LOI
Use Inquisio to benchmark the four key components of marketing due diligence, assess market size, and validate your investment thesis.
LOI
Use your Inquisio reports in confirmatory diligence by verifying information provided by your target investment companies.
Close + First 100 Days
Use your Inquisio reports to inform and optimize your value creation strategy with a marketing action plan designed to scale the business.
Use your Inquisio reports to ensure you're scaling and getting the most enterprise value from existing portcos.
Quickly Assess if Your Target Acquisition Can Grow and Deliver ROI
Uncover challenges, opportunities and how it compares to competitors
How Inquisio Is Different from Other Marketing Tools
Built for PE firms to carry out due diligence on the marketing potential of target companies
Marketing tools built for marketers
Focus on strategy level recommendations
Focus on raw data for tactical execution
Provides actionable insights on critical value creation decisions such as optimal spend, headcount, org structure and competitors.
Do not answer critical questions on budget and headcount
Uses a proprietary database and algorithm designed by experts that generates accurate data
Data outputs are not always accurate and require adjustment
No data transformation required; visualizes data so investors can instantly start using outputs
A lot of data transformation, expertise and bandwidth required to get to the answer
Dynamic output gives the ability to change output based on the unique business context
Static, mostly historical data
Pricing
Our pricing is structured to make Inquisio an essential part of the PE investment process so that you can diligence hundreds of deals a year for a fraction of the cost of engaging a services firm.